Job Description
Key Responsibilities
Data Collection & Market Research: Design surveys, conduct focus groups, and gather external market intelligence to understand consumer preferences and buying habits.
Campaign Evaluation: Track and analyze the effectiveness of advertising and marketing campaigns (ROI, engagement, reach) across all channels.
Competitor & Trend Analysis: Monitor industry statistics, gather competitor data (pricing, marketing strategies), and forecast upcoming sales and market trends.
Reporting & Storytelling: Synthesize complex data sets into visual dashboards, detailed reports, and presentations for non-technical stakeholders.
Cross-Functional Collaboration: Partner with the broader marketing, sales, and product development teams to ensure data-driven decisions align with company goals.
Required Skills & Qualifications
Analytical Tools: Proficie...