Marketing GTM Operations Specialist

Senior GTM Operations Specialist

Responsibilities

• Design, create, and scale SDR playbooks aligned with established Golden Rules.
• Standardise end‑to‑end workflows, including status definitions, SLAs, qualification frameworks, routing logic, and edge‑case handling.
• Ensure every SDR interaction follows clear operational logic that is auditable, measurable, and repeatable across markets.
• Own tracking and reporting of all A/B tests across regions (assignment logic, sequences, messaging, and process variations).
• Identify growth opportunities through performance analysis and conversion insights.
• Drive data‑backed decisions: scale what wins, iterate what works, and sunset what doesn’t.
• Ensure data quality and availability to power dashboards covering activity and productivity metrics, funnel conversion rates (MQL to SAL to Demo to Deal), pipeline health, velocity, and SLA adherence.
• Partner with RevOps ...