Job Description
Description
**Proficiency in local language is required**
Role Mission
The Marketing Engagement Lead will assume responsibility for the local customer engagement strategy for assigned brand(s), translating the core brand strategy and modular content into a locally actionable engagement plan.
They will design and optimize the customer journey and orchestrate omnichannel engagement, integrating field and non-personal channels to enhance engagement quality and outcomes.
They will be responsible for managing local engagement investments (meetings, congresses, events)—including planning, forecasting, and ROI-based allocation—and providing performance, market, and customer insights to the central organization (MCE) to drive continuous improvement and execution focused on resource reuse.
Key Responsibilities
Conduct local situational analyses and gain insights into customers, the market, and the competitio...