Marketing Campaign Analyst
I
ICONMA, LLC
📍 United States, United States, United States
Job Description
Our client, a Health Insurance company, is looking for a Marketing Campaign Analyst for their Newark, NJ/Hybrid location. Responsibilities:
+ Reporting to the Director, Multichannel Marketing, this position serves as a principal resource to provide database marketing support to include list development, lead management, list brokering, analysis and reporting.
+ Provides marketing campaign support for list segmentation, lead nurturing, lead management, analysis, and reporting.
+ Contributes to the efforts focused on development of an integrated data strategy for optimum database marketing efforts aligned to overall campaign effectiveness.
+ Builds campaign logic to support complex list segmentation projects using SAS Marketing Automation (Customer Intelligence Suite).
+ Plays an essential role in the efforts of building and maintaining comprehensive campaign reporting, tracking through customized reports and dashboards.
+ ...
+ Reporting to the Director, Multichannel Marketing, this position serves as a principal resource to provide database marketing support to include list development, lead management, list brokering, analysis and reporting.
+ Provides marketing campaign support for list segmentation, lead nurturing, lead management, analysis, and reporting.
+ Contributes to the efforts focused on development of an integrated data strategy for optimum database marketing efforts aligned to overall campaign effectiveness.
+ Builds campaign logic to support complex list segmentation projects using SAS Marketing Automation (Customer Intelligence Suite).
+ Plays an essential role in the efforts of building and maintaining comprehensive campaign reporting, tracking through customized reports and dashboards.
+ ...