Marketing Automation Specialist

Marketing Automation Specialist

We are looking for a Marketing Automation Specialist to join our growing team. The ideal candidate will have experience with marketing automation, CRM management, and campaign optimisation with strong expertise in ZohoCRM. This role involves developing automated marketing workflows, managing customer data, and supporting lead generation and customer engagement initiatives.

Key Responsibilities

• Manage and optimise ZohoCRM, including leads, contacts, workflows and pipelines
• Design and implement marketing automation workflows and customer journeys
• Create and manage email marketing campaigns and lead nurturing programs
• Segment customer data to deliver targeted marketing campaigns
• Monitor campaign performance and prepare regular reports and insights
• Collaborate with sales and marketing teams to improve lead management and conversion
• Integrate ZohoCRM with other business ap...