What that means day to day
Define and implement the marketing automation roadmap to scale practices internationally, launch new features, suggest improvements. Partner with our global Marketing teams to identify automation opportunities in order to reduce the manual emailing effort. Perform technical project management of the marketing automation development lifecycle, including requirements gathering, design/development, testing, configuration, and advanced administration. Own and maintain the system/data integrity of our Marketing Automation platform . Plan and build scalable reporting mechanisms and propose relevant Marketing metrics. Own the development of a robust data/automation model within the marketing automation platform Collaborate in developing and continuously optimising lead scoring and management processes. Develop standardised processes and programs that allow mark...