Marketing and CRM Manager

Marketing and CRM Manager

The role of the Marketing and CRM Manager is to drive and support the awareness of the Toyota Financial Services brand and products through various marketing initiatives. Develop and drive the Customer Relationship Management (CRM) strategy through our dealer network and internally by ensuring a seamless digital customer experience.

Working closely with all divisions within Toyota Financial Services, Toyota South Africa Marketing, as well as the Toyota, Lexus, and Hino Dealer networks, to support new and used vehicle sales, market share, finance, and insurance penetrations through conquest and retention strategies.

Duties & Responsibilities

1. Drive and oversee marketing and customer retention management on a national basis.
2. Develop and implement marketing strategies, channels (including digital), and branding to support the TFSSA medium-term business plan and growth strategies.
3. Develop, implement, and dri...