Marketing and Communications Officer
Public Transport Authority
📍 East Perth, Western Australia, Australia
Job Description
About the role
Play a key role in supporting the coordination and delivery of creative, customer-focused marketing and communication activities across the Public Transport Authority (PTA) and its sub-brands. This position contributes to the development of integrated campaigns that promote services, inform passengers and enhance the customer experience.
Working within the Customer Strategy and Communications division, you will assist in developing and implementing marketing strategies across paid, owned and digital platforms. You will collaborate with internal teams and external suppliers to translate complex information into clear, engaging and accessible messaging that resonates with diverse audiences.
The role also involves analysing campaign performance, preparing reports and using insights to improve future communications. You will contribute to digital initiatives such as website and app enhancements, ensuring content and user ...