Marketing and Behavior Change Communication Lead
H
HRSI
📍 Karachi, Pakistan, سندھ, Pakistan
Job Description
We are looking forour Client an experienced and dynamic professional to lead the Marketing and Behaviour Change Communication (BCC) workstreams for a major donor-funded health project. The ideal candidate will drive strategy, manage implementation, and ensure high-quality community engagement to strengthen awareness and trust in modern contraceptives and public health services.
Key Responsibilities
- Lead development and execution of demand generation, SBCC, and marketing strategies
- Oversee design, review, and alignment of all marketing communication materials.
- Supervise and monitor community-level IEC/BCC activities and field engagement.
Develop strategic priorities, annual workplans, and budgets.
Ensure evidence-based implementation and course-correct where needed.
Coordinate with external BTL partners and support data-driven SBC activities.
Strengthen staff and partner capacity...