Marketing Analytics Manager

Sprinklr

📍 Bangalore, Karnataka, India

Full time Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Job Description

Description

What You'll Do 

  • Own reporting frameworks for brand, content, lifecycle, customer, and product marketing initiatives
  • Define and track non-demand KPIs such as:
  •  Brand awareness, consideration, and engagement

  •  Content consumption and influence

  •  Website and organic performance (non-paid, non-campaign)

  •  Customer engagement, adoption, and retention signals

  • Create reports using data and generate insights to drive all teams to work cohesively, optimizing each to maximize Marketing ROI. 
  • Collaborate with cross-functional team members to come up with actionable, high- impact insights across product lines and functions. 
  • Drive solutions with the Operations, Tools, Insights, and Enablement teams to optimize the company’s ability to generate more revenue. 
  • Develop and implement regular reporting of key ...
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