Market Research Officer

BURN MANUFACTURING

📍 Ruiru, Kenya, Kenya

Full-time other-general

Job Description

About the role
The Market Research Officer will be involved in managing active research projects, focusing on producing regular deliverables, interpreting analyses, and using analysis software.
Duties and Responsibilities
 Market Research and Consumer Insights:

+ Conduct primary and secondary research to size and segment demand for institutional cooking solutions (schools, colleges, prisons, hospitals and other large-scale kitchens), with scope to extend to household biomass products.

+ Map the competitive landscape — stove technologies, fuels (firewood, charcoal, briquettes, LPG, pellets and electric), pricing and positioning — and track market share and emerging trends.

+ Assess customer needs, cooking practices, fuel consumption and willingness to pay to inform product and commercial strategy.

+ Analyze policy, regulatory and funding developments (e.g. carbon finance, school-feeding and energy programmes) affecting inst...
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