Market Business Intelligence

What you’ll do

• Leading the development and implementation of Marketing Intelligence processes for Iberia
• Analysing complex internal and external data and translating it into clear, actionable recommendations
• Designing and leading market research and customer insight projects

You’ll Also

• Develop and maintain market, customer and competitor models including market potential, share, segmentation and growth projections
• Support strategic business initiatives, product launches and portfolio decisions with robust market intelligence
• Collaborate with Business Intelligence, CRM, Finance and Commercial teams to connect data into reliable dashboards and decision-making tools
• Identify and evaluate relevant external data sources for credibility and business value
• Explore practical AI use cases: market signal monitoring, competitive intelligence, automated newsletters and reporting autom...