Manager - Personal Financial Services (E - Commerce-Channel Marketing)-1

Hong Leong Bank Berhad

📍 Taman Petaling, Kuala Lumpur, Malaysia

Full-time Other-General

Job Description

If you are looking to excel and make a difference, take a closer look at us…
Functional (job responsibilities)

  • To collaborate with internal (inter-department, branches, sales & digital team) & external parties to design & monitor campaigns, promotions, roadshows, tie-ups & marketing plans to achieve departmental target – specifically for DuitNow merchants.
  • Define KPI metrics for each campaign, ensuring that the campaigns are executed and are within budget.
  • Develop, plan and implement events, roadshow and outposts that are merchant-oriented to support key marketing campaigns – for sales operation team to execute.
  • To monitor, track and drive campaigns to drive DuitNow onboarding & engagement, device merchant on boarding forums contents for sales operation team usage for training (active) & usage.
  • Leverage on insights and data analysis and propose opportunity to increase productivity of each campaign – to drive penetration and continuo...
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