Manager, Field Planning & Analytics
A
AbbVie
📍 Mettawa, Illinois, United States
Job Description
Job Description
The Manager, Field Planning & Analytics (Psych & Migraine) is responsible for leading call planning and targeting efforts, as well as executing analyses that enable the Psych and Migraine sales forces to be more effective and efficient. The individual will partner with peer analytic and technology functions as well as the Psych and Migraine commercial teams to ensure that sales forces are deployed and supported in line with the respective brand’s strategy.
Key Responsibilities Include:
- Targeting: Partner with Marketing, Sales, and cross-APEX leadership to continually refine and improve HCP targeting approaches based on the needs of the business and the dynamics of the market, thus ensuring that field resourcing efforts are planned and deployed optimally.
- Call Planning: Lead the development of cycle-based call panels that reflect marketing and sales objec...