Manager, DTC Merchandising, HOKA

Deckers Brands

📍 Minato City, Tokyo, Japan

Full time Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Job Description

20%

DTC Growth Strategy & Leadership

  • Outline profitable DTC growth strategies across Retail and E-commerce channels, balancing category, price architecture, gender classification, and appropriate style/SKU counts.
  • Lead and manage DTC Merchandising Specialists and Allocation team members, ensuring clarity of roles, accountability, and continuous capability development.
  • Collaborate with Planning teams to closely control product receipts and inventory timing, minimizing lost sales opportunities and improving inventory efficiency.
  • 25%

    Seasonal Assortment Planning & GTM Alignment

  • Lead seasonal development of Japan DTC assortments, ensuring alignment with consumer needs, store concepts, and financial targets.
  • Maintain seasonal style-color and SKU count targets, incorporating brand strategies, sales history, and trend insights across Retail and E-commerce channels.
  • Explain and align seasonal DTC plans with Retai...
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