Manager, DTC Bid Execution Specialist
Takeda
📍 Lexington, Massachusetts, United States
Job Description
Description
Manager, DTC Bid Execution Specialist
Takeda Pharmaceutical
Lexington, MA
Position Summary
Provide enterprise DTC bidding and optimization guidance by setting execution standards, advising teams on performance levers, andscaling cross-brand learnings to improve efficiency, measurement quality, and compliant activation
Key Responsibilities
Maintain paid DTC execution standards:Maintainbest practices for paid DTC activation (including campaign structuring principles, targeting approaches, bid strategy guidance) that teams and agencies can apply consistently across brands
Translate strategy into executable guidance:Convert DTCstrategy intentinto recommended platform setup patterns and checklists, and advise teams on design choices and tradeoffs rather than building campaigns directly
Provide consultative...