Manager, CRM & Digital Marketing
Pizza Hut Singapore
📍 paya lebar, east region, Singapore
Job Description
ASSISTANT / MANAGER, CRM & DIGITAL MARKETING
About the Role
Pizza Hut Singapore is looking for a commercially driven Assistant / Manager, CRM & Digital Marketing to lead our customer engagement, retention, and digital growth initiatives.
Reporting to the Marketing Director, this role will primarily drive Pizza Hut Singapore's CRM and loyalty strategy by developing personalised customer journeys, improving customer retention, increasing purchase frequency, and maximising customer lifetime value. You will leverage customer insights, data analytics and marketing automation to build stronger relationships with our customers across every touchpoint.
In addition, you will support digital marketing initiatives across paid media, owned digital platforms and e-commerce channels to drive customer acquisition, online sales and campaign performance. You will also oversee...