Luxury Public Relations Manager
B
BYD
📍 miguel hidalgo, miguel hidalgo, Mexico
Job Description
About the Role
We are seeking an experienced and strategic Luxury Brand PR Manager to lead the public relations and communications strategy for our premium automotive business. This role will be responsible for elevating brand perception, driving earned media, managing relationships with key stakeholders, and creating exclusive experiences reinforcing the brand's aspirational positioning.
Key ResponsibilitiesPublic Relations Strateg
- yDesign and implement the PR strategy aligned with the brand's luxury positioning, emphasizing exclusivity, storytelling, and aspirational appeal
- .Develop communication initiatives that strengthen brand equity and market perception
- .Ensure consistent messaging across all communication channels
Media & Influencer Relation
- sBuild and maintain strong relationships with top-tier media outlets, journalists, and industry publications
- .Develop and manage r...