Lifecycle Marketing Manager For Financial Services Toronto

Elevate lifecycle marketing strategies at Lightspeed as a Senior Marketing Automation Manager in Toronto. Spearhead initiatives that enhance the customer journey from awareness to utilization within the Financial Services sector. This pivotal role involves designing and implementing sophisticated lifecycle journeys while ensuring optimal performance across all stages.

Key Responsibilities

• Craft always‑on lifecycle marketing journeys for customers
• Manage Salesforce Marketing Cloud architecture and data flows
• Transition marketing efforts to trigger‑based messaging
• Collaborate with teams on audience segmentation strategies
• Evaluate and optimize lifecycle performance metrics and reports

Requirements

• Solid experience with Salesforce Marketing Cloud implementation
• Proven ability in lifecycle or CRM marketing programs
• Proficiency in SQL and data analysis
• Capability to work wit...