Job Description
SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.
**Summary**
The Lead, Lifecycle Marketing serves as the senior execution driver for SHRM's marketing initiatives, supporting the Manager, Lifecycle Marketing in ensuring campaigns promoting membership, products, and events operate as a coordinated and integrated audience lifecycle effort.
This role owns the day-to-day planning, build, and optimization of lifecycle marketing programs across the full audience journey, from acquisition and engagement to conversion, retention, and reactivation. Marketing efforts promote SHRM's portfolio of offerings ...
**Summary**
The Lead, Lifecycle Marketing serves as the senior execution driver for SHRM's marketing initiatives, supporting the Manager, Lifecycle Marketing in ensuring campaigns promoting membership, products, and events operate as a coordinated and integrated audience lifecycle effort.
This role owns the day-to-day planning, build, and optimization of lifecycle marketing programs across the full audience journey, from acquisition and engagement to conversion, retention, and reactivation. Marketing efforts promote SHRM's portfolio of offerings ...