Lead, Omnichannel Analytics
A
Astellas Pharma Inc.
📍 Northbrook, Illinois, United States
Job Description
Responsibilities :
Collaborate with key brand stakeholders and cross-functional teams to understand business objectives and measurability of campaigns and develop data-driven strategies to enhance the omnichannel experience.
Provide consulting to the key stakeholders in the campaign design/requirements gathering phase to ensure objectives are clearly defined and can be measured, content assets are properly tagged, and the campaign data is properly sourced to ensure integrity of the measurement.
Provide actionable insights through on-going reporting of all omnichannel engagements and digital tactics, including personal and non-personal promotions.
Develop and implement machine learning algorithms to drive personalized recommendations and targeted marketing campaigns across channels based on individual preferences and behaviors.
Conduct in-depth analysis of various data sources (promotional and non-promotional data) and develo...