Lead Growth Marketing Manager

Responsibilities

• Optimize LTV:CAC by aligning targeting, creative, and channel mix
• Grow qualified inbound sales pipeline for sales‑led motions
• Own strategy, execution, and budget allocation across core paid channels
• Partner with Creative and Product Marketing to develop and test high‑performing paid creative
• Build measurement and reporting systems connecting spend to MRR, pipeline, and CAC
• Increase brand awareness within priority creator segments

Requirements

• 8–12+ years in growth marketing, demand generation, or performance marketing
• Experience in B2B SaaS, PLG, or creator economy industries
• Proven success scaling paid channels like Google, Meta, LinkedIn, or YouTube
• Strong understanding of LTV:CAC, CAC payback, and revenue‑based measurement
• Experience with conversion rate optimization (CRO) across funnels and landing pages
• Ability t...