Job Description
Regional Strategy & Alignment with Global CoEs
- Translate global marketing frameworks, brand standards, and campaign architectures into actionable regional strategies that support commercial growth.
- Align with Global Centers of Excellence (Brand, Digital, Content, Insights, CX) to ensure consistency while adapting to LATAM market dynamics.
- Partner with the Market Commercial Leader to define regional priorities, growth opportunities, and marketing investment focus that strengthen Brink's competitive position.
- Localize global research and synthesize regional insights on customer behavior, competition, regulation, and market trends.
- Define segmentation, value propositions, and go‑to‑market priorities for key industries and customer segments.
- Provide commercial teams with actionable intelligence to support targeting, account strategies, and strategic deal pursuits.