Job Description
The Head of Visual Merchandising is responsible for leading visual merchandising, retail marketing, trade marketing, CRM reporting, retail excellence, brand visibility, and market activation initiatives across all retail channels to enhance customer experience and drive sales.
Key Responsibilities
· Develop and implement the visual merchandising strategy across all retail outlets.
· Standardize store layouts, planograms, window displays, and seasonal merchandising.
· Ensure brand consistency across stores and distributors.
· Lead retail marketing campaigns, in-store branding, POSM deployment, and product launches.
· Drive trade marketing, dealer branding, and market activation initiatives.
· Own CRM platform, customer database, lead tracking, and customer engagement.
· Prepar...