Job Description
Lead and manage the company’s sales operations with full ownership of revenue growth, market penetration, and commercial performance. Develop and execute high-impact sales strategies to build the sales function from the ground up, increase market share, and drive sustainable revenue growth in a highly competitive environment.
Key Responsibilities
- Develop and execute a comprehensive sales strategy aligned with company growth and revenue objectives
- Build, structure, and lead the sales function from the ground up, including processes, channels, and team capabilities
- Drive aggressive market penetration and expand the company’s presence despite low brand awareness
- Identify, develop, and grow sales channels (retail, wholesale, HORECA, and partnerships) to maximize market reach
- Lead and manage the sales team, set clear targets, and continuously monitor and improve performance
- Personally engage in high-value deals and key...