Head of Marketing (FMCG)

Key Benefits

• Opportunity for growth
• Competitive working environment

About Our Client

This opportunity is with a large organization operating in the FMCG industry. The company is well-established and focuses on delivering high-quality consumer goods across diverse markets.

Job Description

• Revenue Impact: Marketing-attributed pipeline and contribution to overall revenue growth
• Brand Performance: Improvements in awareness, consideration, and share of voice
• Lead Generation: Volume and quality of leads, including MQL-to-SQL conversion rates
• Campaign Effectiveness: ROI/ROMI across campaigns and channels
• Customer Acquisition Cost: Reduction and optimization of CAC over time
• Digital Growth: Performance across website traffic, SEO rankings, and social engagement
• Market Expansion: Success in entering and scaling new segments or product lines
• Execution Excellence...