Job Description
Reports to: Managing Director, Egypt
Location: Egypt (HQ)
Level: Senior Manager
THE ROLE
As Head of Marketing, you own the Eyewa brand in Egypt and the demand that drives the business. Eyewear is fashion — and you'll make Eyewa a brand young Egyptians want to be seen in. You'll launch us into the market, build a culturally-fluent brand from zero building on the success achieved in the GCC, run collaborations, agencies and influencers that get us talked about, and influence a performance engine that acquires customers profitably across e-commerce and stores.
RESPONSIBILITIES
Location: Egypt (HQ)
Level: Senior Manager
THE ROLE
As Head of Marketing, you own the Eyewa brand in Egypt and the demand that drives the business. Eyewear is fashion — and you'll make Eyewa a brand young Egyptians want to be seen in. You'll launch us into the market, build a culturally-fluent brand from zero building on the success achieved in the GCC, run collaborations, agencies and influencers that get us talked about, and influence a performance engine that acquires customers profitably across e-commerce and stores.
RESPONSIBILITIES
- <b>KEY RESPONSIBILITIES</b>
- <b>Brand, Fashion & Market Launch</b>
- <b>•</b> Own the Egypt marketing strategy and annual plan across brand, performance, and retention.
- • Launch the Eyewa brand in Egypt — building awareness, desirability, and consideration from a standing start.