Head of Growth in Product-Led Marketing
C
Confidential
📍 vancouver, metro vancouver regional district, Canada
Job Description
Become the Head of Growth Marketing for a dynamic marketplace platform in Vancouver. Spearhead acquisition and retention efforts through SEO and experimentation.
As a strategic growth leader, you will own the entire growth funnel and partner with various teams to drive user adoption. Your role will focus on building sustainable growth loops via data-driven strategies while managing multiple growth initiatives and external partnerships.
Key Responsibilities:
• Own acquisition, activation, and retention metrics
• Work closely with product and design to optimize user experiences
• Scale SEO and organic growth initiatives effectively
• Manage CRO efforts across all marketing platforms
• Oversee AEO initiatives for enhanced visibility
Requirements:
• 6+ years in marketing, focusing on growth strategies
• 3+ years in a PLG-focused company
• Proven techniques for scaling organic growth
• Strong understanding of SEO and CRO principles
• Proficiency in ana...
As a strategic growth leader, you will own the entire growth funnel and partner with various teams to drive user adoption. Your role will focus on building sustainable growth loops via data-driven strategies while managing multiple growth initiatives and external partnerships.
Key Responsibilities:
• Own acquisition, activation, and retention metrics
• Work closely with product and design to optimize user experiences
• Scale SEO and organic growth initiatives effectively
• Manage CRO efforts across all marketing platforms
• Oversee AEO initiatives for enhanced visibility
Requirements:
• 6+ years in marketing, focusing on growth strategies
• 3+ years in a PLG-focused company
• Proven techniques for scaling organic growth
• Strong understanding of SEO and CRO principles
• Proficiency in ana...