Job Description
Head of CLM (Customer Lifecycle Marketing)Hemel Hempstead, Hybrid (3 days/ week in office)Annual salary + bonus and benefitsDue to an internal move, we're looking for a Head of CLM to own the transformation of how we manage our customer journey—from caravan sales leads through to guest retention. You'll lead a team and stay genuinely involved in the detail, bringing a calm approach to a broad remit where last-minute requests and emergencies are part of the landscape. This is an ideal role for a leader looking to take their first step into a Head of CLM role.What you will be doing:Leading the CLM strategy and owning its execution across email, CRM, and customer communicationsNurturing our caravan sales funnel once leads are captured, optimising on-park appointments and sales conversionManaging all multichannel communication to holidaymakers, prospects, and caravan sales leads - ensuring campaigns are data-driven, segmented, and results-focusedDeveloping your team to deliver consistently...