Head of Business Development
GENCODE SDN BHD
📍 petaling jaya, selangor, Malaysia
Job Description
GenBlu is evolving from a motorcycle loyalty programme into a broader lifestyle, rewards and ecosystem platform that connects riders, dealers, brands, merchants and partners into one scalable loyalty and lifestyle network. We are entering our next phase of growth — scaling from our current member base toward 5 million and ultimately 10 million subscribers.
The Head of Business Development is GenBlu's chief deal‑maker. You will identify, structure and close commercial partnerships that create new revenue and ecosystem value — building the business models that fund GenBlu's expansion across motorcycle brands, dealers, merchants, banks, insurers, telco and lifestyle partners.
What you'll do
Identify and close commercial partnerships that generate revenue and long‑term ecosystem value for GenBlu.
Structure deals: sale of GenBlu points, merchant‑funded rewards, dealer‑funded campaigns, referral fees, affiliate commissions, sponsored challenges, advert...