Head, Marketing, Direct-to-Consumer (Disney+), APAC

Résumé du poste:

Job Summary:

Reporting to EVP, Marketing APAC and SVP, GM, Direct-to-Consumer, APAC, the Head, Marketing, Direct-to-Consumer, APAC, is accountable for the overall marketing strategy and execution for Disney+ in the region and sits on the DTC Regional Leadership Team. The role oversees the full consumer funnel, from awareness and acquisition through engagement and retention, ensuring a cohesive marketing strategy across markets and touchpoints. The role also collaborates with the Partnerships team to ensure distribution initiatives are effectively translated into subscriber growth and engagement. This position is pivotal in building marketing capabilities and fostering a culture of excellence in all aspects of direct-to-consumer marketing. The Head will design and implement best-in-class marketing plans, media strategies and creative campaigns in close partnership with local teams, with the goal of driving sustained audience growth and enga...