GTM Project Analyst

Job Summary

The GTM Project Analyst is responsible for leading and executing end-to-end product and campaign launches, from planning to post-launch review. The role ensures strategic alignment, operational readiness, and timely market delivery, working closely with cross‑functional teams to achieve sales and launch KPIs.

Key Responsibilities

Campaign & Product Launch Management

• Manage seasonal launches, new product introductions, and IP-based campaigns from pre‑launch to end‑of‑life.
• Align with Group Strategy, Purchasing, Marketing, VM, Operations, and Warehouse to ensure launch readiness with clear direction in meeting launch deadlines and targets.
• Maintain centralized GTM trackers to monitor progress and ensure governance across functions.
• Provide clear, timely updates to stakeholders through dashboards and regular reporting.

Contingency Planning & Risk Management

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