Job Description
User Growth & Engagement
- Develop and execute growth strategies focused on user acquisition, activation, retention, and reactivation.
- Design and manage lifecycle marketing programs across WhatsApp, SMS, and RCS channels.
- Build and optimize user journeys to improve engagement, repeat rates, and long-term retention.
- Identify user segments and create targeted communication strategies to maximize customer value.
Campaign Planning & Execution
- Conceptualize and execute integrated marketing campaigns across owned and earned channels.
- Work closely with creative, product, and business teams to launch growth initiatives and new product features.
- Manage seasonal, category, and milestone-based campaigns to drive user engagement and transaction frequency.
- Develop campaign calendars and ensure timely execution across channels.
Partnerships & Community Growth