Job Description
Role Title
Lifecycle Marketing & Growth Associate / Executive
Experience Level: Mid level (2–4 years)
Department: Marketing & Communications
Brand: RailYatri
Office Location: Kochi
Work Schedule: 5 days working (Monday – Friday)
Role Overview
We are looking for a data-driven and creative Lifecycle Marketing & Growth professional to drive end-to-end campaign execution across user lifecycle stages. This role focuses on crafting personalized communication strategies, optimizing user journeys, and leveraging data insights to improve engagement, retention, and conversions across multiple channels.
The role requires a strong understanding of the difference between in-app marketing communications and external marketing communications, ensuring a consistent yet context-aware brand voice across owned and external platforms. The role will also support paid acquisition and performance marketing efforts to ensure a seamless connection between user acquisition, lifec...
Lifecycle Marketing & Growth Associate / Executive
Experience Level: Mid level (2–4 years)
Department: Marketing & Communications
Brand: RailYatri
Office Location: Kochi
Work Schedule: 5 days working (Monday – Friday)
Role Overview
We are looking for a data-driven and creative Lifecycle Marketing & Growth professional to drive end-to-end campaign execution across user lifecycle stages. This role focuses on crafting personalized communication strategies, optimizing user journeys, and leveraging data insights to improve engagement, retention, and conversions across multiple channels.
The role requires a strong understanding of the difference between in-app marketing communications and external marketing communications, ensuring a consistent yet context-aware brand voice across owned and external platforms. The role will also support paid acquisition and performance marketing efforts to ensure a seamless connection between user acquisition, lifec...