Group Product Manager / Sr Brand Manager
G
Genius Consultants
📍 kolkata, kolkata, India
Job Description
Product Development & Innovation
Lead development of new biscuit products, variants, pack sizes, and recipe improvements from concept to commercialization.
Collaborate with R&D and manufacturing teams to optimize formulations, shelf life, texture, and taste while ensuring cost efficiency.
Drive renovation of existing products to improve quality, cost, or consumer appeal.
Consumer & Market Insights
Analyze consumer behavior, taste preferences, price sensitivity, and consumption occasions within the biscuits, cakes, rusks category.
Conduct market research, sensory tests, and competitive benchmarking to identify white spaces and innovation opportunities.
Track competitor launches, pricing, grammage, claims, and promotions.
Product Strategy & Portfolio Management
Develop category and product strategies aligned with business growth, margin targets, and brand positioning.
Manage product mix, SKU rationalization, pricevalue architecture, and pack-size s...
Lead development of new biscuit products, variants, pack sizes, and recipe improvements from concept to commercialization.
Collaborate with R&D and manufacturing teams to optimize formulations, shelf life, texture, and taste while ensuring cost efficiency.
Drive renovation of existing products to improve quality, cost, or consumer appeal.
Consumer & Market Insights
Analyze consumer behavior, taste preferences, price sensitivity, and consumption occasions within the biscuits, cakes, rusks category.
Conduct market research, sensory tests, and competitive benchmarking to identify white spaces and innovation opportunities.
Track competitor launches, pricing, grammage, claims, and promotions.
Product Strategy & Portfolio Management
Develop category and product strategies aligned with business growth, margin targets, and brand positioning.
Manage product mix, SKU rationalization, pricevalue architecture, and pack-size s...