Global Consumer & Media Data & AI Acceleration Lead
Bayer
📍 badajoz, badajoz, Spain
Job Description
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Purpose
The Global Consumer Data & AI Acceleration Lead sits at the intersection of consumer data excellence and AI‑powered marketing intelligence. The role ensures global consumer data—across research, media, behavioral, and activation sources—is governed, harmonized, high‑quality, and ready for AI‑driven personalization, engagement, and decision‑making.
Combining advanced data stewardship, AI context engineering, and scalable process design, this role translates the global consumer data vision into operational reality. It manages data ingestion, platform data flows, consent governance, taxonomy maintenance, quality remediation, and local steward coordination while accelerating adoption of AI‑enabled consumer intelligence and activation pro...