General Manager / Sales Lead

Key Responsibilities

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  Grow and lead the full Swedish organisation, including operational setup and day to day management


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  Execute the commercial strategy to grow the Swedish market within industrial safety and automation


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  Build and manage a local sales and administration team, including recruitment, coaching, and performance management


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  Drive both new business development and account management, expanding distribution and strengthening customer relationships


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  Act as the primary commercial representative in Sweden, visiting customers across the country and participating in selected European meetings and events


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  Collaborate closely with international colleagues to align on product strategy, market development, and overall business objectives