Field Marketing Specialist - Northeast Business Unit

Essential Functions

Oversees and supports strategic decisions from the National and Regional level, as well as local. Ensure the sales plan and signage is executed at site level; aligning with site level needs. Assist our organization with scaling to common sign types. Assist National and Regional levels with planning and coordination of all printed and digital sign programming. Ensures operation of digital assists in stores and on forecourts. Local Media relations (reactive). Planning and implementing local public relations campaigns (grand openings, post renovation campaigns). Localized Social Media marketing campaign needs. Managing the business unit marketing / advertising budget. Conducting, summarizing, and presenting local market research. Management of internal communications content. Providing content for external digital channels when needed locally (web site, social media channels). Social investment program management. Crisis communication planning and p...