Email Marketing & Automation Specialist

Job Summary:

We are seeking a strategic and detail-oriented Email Marketing & Automation Specialist to plan, execute, and optimize email campaigns and automated workflows for a SaaS-based product or compliance solution. This role is responsible for enhancing lead nurturing, customer engagement, and conversion through targeted email journeys, segmentation strategies, and performance tracking.

The ideal candidate has hands-on experience with marketing automation platforms, understands customer lifecycles in a B2B environment, and is passionate about driving results through data-driven email marketing initiatives.

Key Responsibilities: