Job Description
Responsibilities
- Responsible for developing a world‑class shopping experience on HP.com
- Ensure online merchandising strategy aligns with overall business objectives
- Coordinate new product launches
- Create and analyze reports using web analytics platforms
- Drive sales, manage conversions, inventory turns & site optimization through the E-commerce platform
- Develop a strategic plan based on historical performance, competitive research, and customer feedback
- Analyze site search reports to develop redirect strategies
- Seek new ways of understanding and fulfilling the needs of customers
- Analyze key site metrics to identify white space and opportunities
- Manage web KPIs such as category conversion, AOV, abandon cart, bounce/exit rates
- Partner with Marketing on merchandising strategies and campaigns
- Identify revenue and branding opportunities