Eastern Canada Crop Marketing Leader at Bayer

Bayer (Schweiz) AG

📍 guelph, on, Canada

Full-time Marketing & Media

Job Description

Become a vital player at Bayer as the Marketing Portfolio Lead for Crop Protection in Eastern Canada. This role offers a hybrid working model, focusing on strategic marketing initiatives that enhance customer satisfaction.

As the Marketing Portfolio Lead, you will craft and manage innovative marketing campaigns that address the needs of growers across Eastern Canada. This position calls for strong project management skills and a deep understanding of customer dynamics, backed by at least 8 years of industry experience. Collaborate with various teams to execute integrated marketing efforts while ensuring the Bayer brand remains strong and relevant.

Key Responsibilities:
• Lead strategic marketing campaign planning
• Develop marketing tactics that resonate with users
• Execute pricing and sales strategies efficiently
• Align marketing communications with brand goals
• Foster collaboration in product development initiatives