Manage x-functional projects with Category Management, Product Data Management, IT, Purchasing, Marketing, Product Information Management and E-Commerce Domain Function to ensure Global & Regional Digital Shelf initiatives are supporting the sales plan and maximize share of wallet
Monitor and react on change of requirements of marketplaces (i.e. Amazon, eBay) and E-Commerce vertical players to ensure continuous competitiveness and compliance of Digital Shelf
Create and source E-Commerce channel-specific content and product information to drive traffic & increase conversion rates across all regions
Ensure continuous publication of E-Commerce relevant content into all required channels to ensure information authority
Alignment with external agencies, as well as utilize IT solutions to monitor and continuously improve Digital Shelf performance. Analysis of user behaviour and work on improvement measures. <...