Downstream Marketing Manager

Philips

📍 Best, North Brabant, Netherlands

Full time Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Job Description

JOB DESCRIPTION

Job Title

Downstream Marketing Manager

Job Description

As a Downstream Marketing Manager in IGT-S you will play a key role in developing segment‑specific, omni-channel engagement strategies, driving global activation, supporting launches, guiding impactful clinical events while contributing to a newly strengthened Product Management & Marketing organization.

Your role:

  • Own the Customer Decision Journey (CDJ), the engagement strategy along that journey and the downstream budget for one of the clinical segments.
  • Own naming of new products in your segment, all messaging, to support product launches.
  • You will partner with the Clinical Segment team to define objectives, strategy, and success metrics for medical congresses and events.
  • You will be part of the Content & Engagement team, collaborating closely with multiple cross‑functional teams to ensure strong and effective activation.