Doctoral Researcher in the MSCA Cofund DP-FOBI Doctoral Programme, Marketing

Doctoral Researcher in the MSCA Cofund DP-FOBI Doctoral Programme, Marketing

The University of Eastern Finland invites applications for a Doctoral Researcher position (4 years) in the Marie Skłodowska-Curie Actions COFUND Doctoral Programme for Advancing Forest-Based Bioeconomy (DP-FOBI ). The position is based on Joensuu campus, and it is expected to begin no later than 1 April 2027. Applications must be submitted no later than 10 August 2026.

Research Theme

Contemporary consumer decision-making relies on sensory experiences, in both physical and digital environments. This project proposes to investigate how sensory cues influence consumer perceptions and sustainable product choices. Building on emerging evidence that sensory stimulation can shape emotional responses, product expectations, and value judgments, the project examines how linguistic, visual, auditory, tactile, olfactory, and gustatory cues, individually and in combination, can be leverage...