Lead development of annual plans for key accounts that state agreed brand and consumer strategies and insure the delivery of business goals
Collaborate with Trade Development to manage and evaluate all promotional spending and performance by account and implement corrective business building actions
Beat the plan and competition through net sales value, growing share and volume.
Promotional calendar implemented flawlessly across all stores in selected accounts
Ensure approval of new items/innovation brands and SKUs on a timely basis
Proactively participate with Trade Development and Sales Management in strategy briefing sessions while continuously providing feedback on program execution and effectiveness
Support Sales Management and Trade Development in the development of account specific presentations as well as goals for distribution and merchandising promotion executio...