Director, U.S. HCP Marketing Strategy, HSCT-TMA

AstraZeneca

📍 Boston, Massachusetts, United States

Full time Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Job Description

This is what you will do:  

As part of the Hematology and Nephrology (Hem/Neph)  commercial team, the Director,  HCP Marketing Strategy, HSCT-TMA will report to the marketing lead aHUS/TMA and partners with the US cross-functional and global teams to drive HSCT-TMA strategies and tactics. This is a unique opportunity to support a launch with a major impact on the success of our leading Alexion product in a new indication. This individual will play a critical role in finalizing the launch plan and identifying critical launch success factors and developing and executing tactics and programs for market shaping and launch success. 

You will be responsible for:  

  • Leading the US commercial launch preparation and execution for a new TMA indication, including identification of priorities, definition and execution of HCP strategies with the support of a senior manager 
  • Lead the creation and execution of brand plans, including disease education and HCP...
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