Director, Lifecycle Marketing
R
Robert Half-Robert Half Corporate
📍 San Ramon, CA, United States
Job Description
**Who We Are**
Robert Half, one of FORTUNE’s World’s Most Admired Companies and a Fortune 100 Best Companies to Work For is hiring for a **Director, Lifecycle Marketing** to join the Marketing department.
The Director, Lifecycle Marketing defines and drives long-term strategies to engage, retain, and grow an active customer base. They own key metrics related to engagement, retention, and churn, while leading efforts to automate and personalize communications across channels such as email, SMS, and push notifications. This role partners with cross-functional teams to optimize marketing campaigns, evaluate new platforms, and leverage AI-driven recommendations to deliver exceptional customer experiences. They lead a high-performing team and influence global strategies to maximize lifecycle marketing impact.
**What You'll Do**
Strategy & Leadership
+ Develops a long-term lifecycle marketing strategy to engage and retain customers through relev...
Robert Half, one of FORTUNE’s World’s Most Admired Companies and a Fortune 100 Best Companies to Work For is hiring for a **Director, Lifecycle Marketing** to join the Marketing department.
The Director, Lifecycle Marketing defines and drives long-term strategies to engage, retain, and grow an active customer base. They own key metrics related to engagement, retention, and churn, while leading efforts to automate and personalize communications across channels such as email, SMS, and push notifications. This role partners with cross-functional teams to optimize marketing campaigns, evaluate new platforms, and leverage AI-driven recommendations to deliver exceptional customer experiences. They lead a high-performing team and influence global strategies to maximize lifecycle marketing impact.
**What You'll Do**
Strategy & Leadership
+ Develops a long-term lifecycle marketing strategy to engage and retain customers through relev...