Job Description
**Role Purpose**
Eurasia Middle East Operating Unit Marketing is undergoing a step-change to deliver more balanced and sustainable growth through deeper consumer intimacy, stronger integration, accelerated innovation, and data-enabled precision marketing. Within this model, markets are empowered to drive business performance through best-in-class annual planning, flawless execution, and local relevance, while partnering closely with the Operating Unit to shape long-term category growth.
As the Brand Director for Cappy Trkiye, you will own the end-to-end Cappy agenda in one of the company's most strategic growth markets. You will be responsible for delivering both business and brand objectives by defining and executing the Annual Business Plan (ABP), leading integrated marketing and innovation, and driving superior commercial and consumer outcomes.
Beyond market execution, you will play a critical role in shaping the future of the Cappy business by partnering ...
Eurasia Middle East Operating Unit Marketing is undergoing a step-change to deliver more balanced and sustainable growth through deeper consumer intimacy, stronger integration, accelerated innovation, and data-enabled precision marketing. Within this model, markets are empowered to drive business performance through best-in-class annual planning, flawless execution, and local relevance, while partnering closely with the Operating Unit to shape long-term category growth.
As the Brand Director for Cappy Trkiye, you will own the end-to-end Cappy agenda in one of the company's most strategic growth markets. You will be responsible for delivering both business and brand objectives by defining and executing the Annual Business Plan (ABP), leading integrated marketing and innovation, and driving superior commercial and consumer outcomes.
Beyond market execution, you will play a critical role in shaping the future of the Cappy business by partnering ...