Digital Strategy Planning (Bogotá)

Location: Bogota, Colombia

Position

Digital Strategy Planning & Execution Senior Associate

Role Summary

As a Digital Strategy Planning & Execution Senior Associate, you will drive the strategic planning, efficient execution, and continuous optimization of digital advertising campaigns using advanced programmatic technologies and platforms. Your responsibilities include developing comprehensive programmatic strategies, selecting platforms, defining target audiences, managing creative formats, monitoring campaign performance, analysing data to generate actionable insights, ensuring brand safety and fraud prevention, tracking campaign finances, and mentoring junior team members to achieve outstanding results.

Skills and Experience

• 2+ years of experience in programmatic advertising, including planning, execution, and optimization.
• Proven ability to maximize campaign performance and ROI.
• Expertise in developing pro...