THE ROLE
As the Senior Analyst / Analyst, Email Marketing, you will support the team to:
Define the strategic channel approach for Aritzia's portfolio of permission-based and addressable marketing channels, with a focus on emailIdentify, acquire, engage, and retain our clients across lifecycle (trigger) and transactional campaignsConnect with our clients in a considered way through strategic segmentation, personalization, testing, channel enhancements, and innovation to improve overall performanceDrive profitable traffic and revenue across Website, App, and Retail via triggered and transactional emailsEngender long-term loyalty and retention via churn mitigation and reactivation journeysEnsure accordance with business and regulatory standardsAnalyze and report on email marketing performance, surfacing actionable insights and leveraging testing to continuously optimize traffic, revenue, and loyalty<...